muniSERV’s professional members know that as part of their membership, we advertise their webinars directly to our municipal members. We know it’s hard to get past municipal gate-keepers so what better way is there to increase your visibility and credibility with municipal decision-makers, than with a webinar?
And our municipal members love webinars – particularly the free Lunch & Learn type webinars. We know this because our open and click-through rates for our newsletters are consistently higher than the industry average rates.
To be successful though your webinar must be educational and address a topic of interest to municipalities. Municipalities won’t register for your webinar if they think it’s just about “selling” your product or service.
Here’s What Our Members Say
“At Emergenetics we are always looking for strong, credible partners as we build our international brand in Canada and I have loved partnering with muniSERV and muniJOBS.
I am continuously impressed by the outreach opportunities we receive with our muniSERV membership, the response we receive to our webinars and the quality of the audience it attracts.”
Gail Green, President – Emergenetics Ontario April 2019
Ideas for Webinars
If you sell risk management software, provide some educational – or even scary statistics and inform municipalities on ways to mitigate online losses.
If you sell HR services, speak to the importance of performance reviews and what led you to develop your solution. You can even provide a sneak peek of your solution with a quick demo – but again, it must be delivered as a solution to the problem you are educating them on and not just a sales pitch for your services.
Here’s where I feel a bit hypocritical though. I know the value and the power of providing webinars (that’s why we encourage our members to do so), but I confess, that while I have co-sponsored some webinars, I have never actually set one up myself. (because shamelessly – I don’t know how to do it!)
So, in order for me to help you I had to help myself by learning how to conduct a webinar. Here are some tricks and tools I learned along the way.
Your webinar can be as basic as creating PowerPoint slides and delivering a webinar by using remote conferencing services that use cloud computing, such as Zoom or JoinMe.
I use Zoom to share my screen and provide online demos of muniJOBS. While I pay the annual fee for Zoom, you can use many of their features for free. However, their specific webinar service comes at an additional cost.
If you want folks to register for your webinar (and you will so you can gather leads), you will need a way to handle the registrations even if registration is free. There are many registration tools available, but one I’m familiar with is Eventbrite.
To create and deliver webinars you may want to consider using specific webinar software. Here’s an article by Joe Warnimont for codeinwp, that summarizes and compares the Best Webinar software of 2019.
Once you’re ready to start creating your webinar content, these Six Tips for Success are a great guideline to follow. Don’t forget to engage your audience with a poll, some direct questions or an icebreaker to make it interactive and fun. There’s nothing worse than listening to a “talking head”, with no opportunity to provide input or ask questions!
Also, be sure you turn off any chat windows and on-screen notifications that could (and will) pop up while sharing your screen.
And finally, be prepared with extra batteries for your wireless mouse and a fully charged headset – because we’re all well aware of Murphy’s Law!