The Power of Video: Marketing YOURSELF!

 

muniSERV knows how important it is to get your message out to municipalities and municipal employers, and this includes videos! We’re letting you upload a video to your muniSERV profile and your Candidates’ Profile on muniJOBS, which lets you showcase you, your personality and why you’re a great fit! Let’s look at some of the best ways to get you looking and sounding your best.

Use a tripod

tripod

 

Tripods are important and inexpensive! They’ll keep your camera steady and you perfectly in the frame. Shaky, poorly framed videos will always appear less professional than a nicely framed, steady profile! Tripods are cheap, little tools that manage to increase the value of your shot exponentially.

 

 

Write it out first

 

Don’t just turn on the camera and improvise! Write everything out first. Read it back, listen to yourself and listen for anything you want to change. Practice it a few times by yourself – make it sound looser, fluid and more conversational. You don’t want it to sound like you’re just reading a script. You want to sound comfortable and confident, as opposed to stiff and awkward.

 

Be in the right setting

 

desk

Videos are visual, remember! It’s not just you that’s being shown off, it’s everything around you, too. The surroundings are reflective of you, as this is a clear window who you are. Messy rooms, background noise or pets running around causing trouble in the frame can cost you big. This is a video that you have complete control over. You can always do another take if the cat comes in and knocks over a book on your desk.

 

Keep the editing simple

 

This is for professional use, not a high school art film. If your video is of just you talking to the camera, intro with a fade in from black and end with a fade to black. Steer clear of the star wipes and excessive overlay animations. If the video is shorter in length
(around two to four minutes), try to get it done in one take to avoid cutting and pasting different sections of each take, causing distracting jump cuts and removing the confidence of the viewer in your skills to present yourself in a collected manner.

Subtitles

 

In what seems like a surprising addition to the list, subtitles are becoming more and more important. According to Digiday, 85% of videos are viewed with the volume off. Beyond this, subtitles ensure that your messages are conveyed clearly to everyone, as the words are printed right there. Those who are hard of hearing have a visual, and those who might still struggle with English can be sure about the content.

Videos are incredible tools that we’re all able to use with the prevalence of cameras in our smartphones. The days of grainy, choppy webcam footage are long gone. Utilizing this tool to its fullest potential in both your professional profile on muniSERV and in your Candidate’s profile on muniJOBS can really showcase the product or service you’re trying to deliver to municipal decision-makers, and what an asset you are to a future municipal employer. It’s their chance to really get to know you before you even realize it. If you want to get your video featured in the muniSERV newsletter, email us at [email protected]

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A reverse what….?

As a steward of taxpayer dollars, municipal buyers face tremendous pressure to get the best price for your organization. This keeps the tax burden low amid always tight budgets. The mantra often heard is “do more with less”.  Often the “best price” isn’t always the “lowest price.” You need the most qualified vendors to give you their lowest possible price, and you need to settle on those prices quickly.

You are already relying on your purchasing staff and group organizations, to ensure the vendors you select are qualified. Are you aware that you can now take savings to a whole new level with Electronic Reverse Auctions? A “reverse what?” you say….  

The term “Electronic Reverse Auction” or “ERA” may not be known to you now but it is a tool that every municipality in Canada will be hearing more of as it becomes a standard part of the municipal procurement tool kit.

The traditional procurement tool kit in Canada consists of tenders and RFPs that function under the notion that bidders get one chance to give you a price which is sealed in an envelope and opened later by the purchasing staff. Once the envelopes are opened, changes cannot be made to the price and the lowest price bidder is duly rewarded, either with the contract outright or by being assigned the most points for that criteria if there are other criteria to consider. What is generally believed is that we received the best possible price…..only we do not have any way of knowing if bidders collectively would have bid lower, had they been given the opportunity to make further reductions in price. We may have gotten the best value that was offered but buyers are left to wonder if we received true market value. Many in the municipal sector are familiar with the terms “municipal premium” or “public sector premium”, usually spoken of in whispers and behind closed doors. We often think that it would have been much less expensive if we were buying the same thing for a private sector organization. A buyer in the private sector likely would have been able to, or even encouraged to, negotiate a better deal.

What if municipal buyers did not have to take the first and only offers presented? What if they could negotiate with the qualified suppliers in a fast, fair and honest way? Could suppliers be allowed to reduce their bid, if they felt it was in their best interest, in order to secure the public contract.       

Until recently, this type of scenario was not realistic in Canada in the public sector, but that has now changed. In 2017 the Canadian Free Trade Agreement and the Comprehensive Economic and Trade Agreement both came into effect. These trade agreements, for the first time, explicitly recognize electronic reverse auctions as a legitimate public procurement method in Canada and include provisions to govern their use in public sector procurement.   

While this is a new development in Canada, reverse auctions have been recognized internationally for many years in leading standards like the United Nations Model Law on Public Procurement as well as the European Union Procurement Directive. Countries around the world, including the US, UK, and Australia, have successfully used reverse auction in municipal procurement for the past two decades with significant savings in a variety of categories of spend.    

An Electronic Reverse Auction (ERA) is an online, real-time purchasing technique which involves the presentation by suppliers of successively lowered bids during a scheduled period of time and the automatic evaluation of bids. A reverse auction can be configured in two ways that align with the traditional procurement process: 1) as the entire competition when price is the only criteria and the winner is the lowest bid at the end of the electronic auction; or 2) as the second stage in a two-stage competition when other quality-based criteria have already been evaluated, in which case the winner is the supplier judged to have the highest overall evaluated bid.

Respected Canadian public procurement lawyer, Paul Emanuelli, stated in his recent whitepaper, Electronic Reverse Auctions: Debunking Myths and Misconceptions, published in 2018:

“The question is no longer whether ERAs can or should be used…. The question is how much further can ERAs be expanded across all sectors, …., to achieve improved process efficiencies and cost savings.”[1]

Emanuelli goes on to recommend that “organizations interested in implementing ERAs should take the following seven steps:

1. Adopt legally vetted Negotiable RFP templates with ERA protocols

2. Update to ERA‐friendly policies and procedures

3. Develop an industry strategy to select the right projects

4. Create a rollout plan to control internal deployment

5. Ensure appropriate internal training and awareness

6. Get initial launch support from experienced advisors

7. Develop a plan for self‐sufficient long‐term use”

For Canadian municipalities, ERA’s represent an opportunity to reduce spending in a disciplined and strategic way. While not fool-proof and certainly not applicable to all purchasing categories, when ERA’s are strategically used, you can expect to generate savings of 8-20% depending on the category. What kind of impact would that level of savings have on your organization?       

Qualified vendors. Lowest prices. Best use of taxpayer dollars. That’s what you get from a reverse auction.

To learn more please contact Craig Milley at Wayfinder Consulting Inc. – Your Procurement & Supply Chain Guide

[email protected]    

250-882-4955   

https://www.wayfinderconsultinginc.com          

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The answers municipal governments have been looking for?

Municipal governments are facing multiple, growing, and overlapping challenges. Yet, there are tools available to address these challenges that are not being used to their full potential. Market-based policies such as well-designed user fees can help reduce traffic, cut water use, and improve solid waste management, while generating revenue that can be used to fill financial gaps.

These challenges include:

  • Municipal infrastructure is aging and faces a growing investment gap;
  • Municipalities have limited ability to raise revenues. Only so much can be raised from property taxes. They also often face constraints on debt financing; and
  • To attract people and investment, livability is key: cities must provide job and recreational opportunities, ensure affordability, make it easy to move people and products, and protect clean air and water.

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Top 4 Considerations to Save Money When Improving Citizen Services

By checking your own internal bias you stand a better chance of Finding the best solution

We all want to better our citizens’ services but, when pursuing this goal, what can we do to ensure we are spending the right amount of money on the right plan?  The only way is to look at your citizens, your goals and what you currently have to achieve the right balance between spend and results.

Here are four areas you should consider to make sure you are getting the most for your money.

1.       Understand first. 

·         When creating any plan, the first action should be to understand the needs and wants of your target.  Not all people will have the same issues as you. The only way to know is to ask your citizens, listen intently and believe them. This is particularly true when you think you have solved certain issues already.

·         In modern agile technology development, the practice is to rely on the” voice of the customer”. This is to ensure when the product is complete it meets the needs expressed by the potential buyer.  The same is true in finding the best solution for your citizens.

·         Remind yourself that you are not the citizen. Assume that you do not really know anything about your citizens’ needs. This way you will not try to prove your bias right or dismiss some expressed citizen needs as “not important” or “already solved”.

2.       Look at what you have today.

·         Look at the processes you have today that are at the heart of any of the issues identified by your citizens (e.g. a citizen is not notified when an issue is fixed – perhaps because a work order is lost after a job is completed so there is no record of it being closed).  Ask yourself what vehicles, tools, and processes you are using to meet your “citizen service goals”.

·         Are you using your website to get information out?  Do you have posters in community gathering spaces? Do you have a section every week in the local paper? Do you have a CiRM or a spreadsheet to track issues?  Do you have a written policy that helps all staff to address citizen issues quickly?  Do any of these create or solve the issue expressed by your citizens? These types of questions are key to success.

 

3.       List all potential solutions.

·         Improving citizen services may not require buying new hardware or software and spending a bundle on installation and configuration.  A successful solution, regardless of how great it is, may very well need to be coupled with bettering an internal process. Or maybe it is a simple matter of increasing the awareness of your website or creating posters to inform citizens about how you do things and why.  It might also be possible to improve services by repurposing technologies that you already have in hand (e.g. using your CRM in a unique way or changing access permissions so more people can answer the questions posed by citizens).

·         Listing solutions should not be an excuse to try to make current software do things it was not meant to do. Look at the process you want to have first then find the solution that best fits it.

·         Do not be afraid to look at human resource factors.  Maybe the answer is to better train staff in citizen resolution or conflict management (customer service skills). Maybe you need to ensure that all staff members know your policies and how they should be implemented.

4.       Consider technology solutions by task, not product name.

·         List your “service goals” and rate the importance of each of one. The best way is to break down your list into the following columns: “must have”, “good to have” and “nice to have”.

·         If you think that technology might solve some of the issues, list only the “service goals” you want your software to address, i.e. not what features or what brand will be the best solution.

·         Remember the technology may not need to be citizen facing to increase satisfaction. It might just enable an improvement in your processes to offer better, faster and more reliable citizen services.

If you consider these four areas, you will likely find a solution with that best fits your budget, and that will have the largest impact on your citizens.  By checking your own internal bias, you stand a better chance of making sure the right process, tracking and communication methods (internal or external) are part of your change, and the costs may well be less than you thought.

At AccessE11 we understand that paper systems and endless email chains are not productive when it comes to citizen services and support. There are too many opportunities for an issue to fall through the cracks, or for delays in responses to issues.

We promote instilling processes that make sense and that are easy to adopt so that everyone in the municipality can become a citizen support expert.  Please visit us at www.accesse11.com to find out more.

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Communicating and Listening Non-Judgmentally: Tools for Dealing with Mental Health Issues in the Workplace

I am finding as I train, coach and mediate that the issues in the workplace are becoming more complex. In recent events, some high profile individuals have come to the attention of the media as a result of their actions. We are finding mental health issues are more of a concern and the means to address them is less easy. In this article, I am attempting to share some tools you may want to engage in when speaking with your colleagues or employees.

Communication is not just saying words; it is creating correct understanding. Active listening is an essential skill in the communication process. Dr Marius Pickering from the University of Maine identifies four characteristics of empathetic listening.

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As Cities Get Smarter, Security Concerns Get Bigger, Trend Micro Research Finds

By: Jessie Bur January 19, 2017 | 11:02 am

More and more cities are employing “smart” technologies to improve communication with the public and reduce the burden on government services, but these technologies also open those cities to security and privacy dangers, according to a Trend Micro article released on Tuesday.

Smart cities are redefining the way we live and work. Blending cutting edge IoT (Internet of Things) technologies with virtualization, big data, cloud and more, they represent an urgent and ongoing attempt to overcome the challenges associated with rapid urbanization,” Ed Cabrera, chief cyber security officer at Trend Micro, wrote in a blog post. “There’s just one problem. These vast, interconnected technology systems also raise serious privacy and security concerns.”

According to Martin Roesler, director of threat research for Trend Micro’s Forward Looking Threat Research team, cities are particularly threatened by future IoT attacks because they pose an attractively visible target for hackers looking for maximum impact.

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What is IoT (Internet of Things) and How can it help government?

GovLoop Resources has produced a free guide on the Internet of Things (IoT) in Government.

What is IoT? How can it be used for impact in gov? How can you deploy it? 
 
Check out their new guide to move beyond the surface implications of IoT and understand the real value it can bring to government organizations. You will learn:

  • Key issues about the IoT by answering the most-asked questions.
  • Best practices from gov experts who play a critical role in IoT programs.
  • Valuable insights from interviews with various organizations using IoT.
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Municipal Innovators Community (MIC)

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The Municipal Innovators Community is excited to present the second annual MIC Conference:

September 27 & 28th in Burlington, Ontario

muniSERV is delighted to announce we have been invited to showcase our innovative site at the MIC Conference. Hope to see you there!

DAY ONE @ ROYAL BOTANICAL GARDENS

The day will kick-off with Drew Dudley, who will help you understand how everyday leadership can set the stage for a culture of innovation and creative thinking. Co-founder of Keyhubs, Vikas Narula will then reinforce the importance of influence and human connection. Finally, Jennifer Spear, President and Creative Strategist at Cleanslate Strategies, will deliver a unique workshop that will help you be a better problem solver, strategic planner and make innovation and creativity a reality in your workplace.

DAY TWO @ ART GALLERY OF BURLINGTON

Get ready to jump straight into ‘A Taste of White Space’ presented by Rick Boersma from Juice Inc. This workshop will demonstrate a cool way to capture innovation inspiration. The day continues with examples of innovative municipal programs and projects from across the country, presented by your municipal peers. Day two will wrap up with the CX Journey presented by Oracle. This is your chance to gain hands-on experience exploring this methodology and some real insight into the journey of your customers. 

 

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DocuPet New Innovation

DocuPet Logo VMunicipal Pet Licensing: The Need for New Innovation

Municipal pet licence compliance is very low averaging at 10-15%. This is because most pet owners see little incentive for licensing their pet(s) other than avoiding a fine from municipal By-Law officers. In addition municipal licensing programs are outdate and not overly accessible or convenient.

With pet licensing revenue being the main funding source for animal control the decline in licensing, and the ongoing and growing need for animal control, is leaving leaving municipalities with larger animal control budget deficits year after year.  This development has spurred the need for a new innovation surrounding municipal pet licensing in order to combat this trend.

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