How Do I Set up a Webinar? Productivity Tools to Help

muniSERV’s professional members know that as part of their membership, we advertise their webinars directly to our municipal members. We know it’s hard to get past municipal gate-keepers so what better way is there to increase your visibility and credibility with municipal decision-makers, than with a webinar?

 

And our municipal members love webinars – particularly the free Lunch & Learn type webinars.  We know this because our open and click-through rates for our newsletters are consistently higher than the industry average rates.   

 

To be successful though your webinar must be educational and address a topic of interest to municipalities.  Municipalities won’t register for your webinar if they think it’s just about “selling” your product or service.  

 

Here’s What Our Members Say

 

“At Emergenetics we are always looking for strong, credible partners as we build our international brand in Canada and I have loved partnering with muniSERV and muniJOBS.  

I am continuously impressed by the outreach opportunities we receive with our muniSERV membership, the response we receive to our webinars and the quality of the audience it attracts.”

Gail Green, President – Emergenetics Ontario  April 2019

 

Ideas for Webinars

 

If you sell risk management software, provide some educational – or even scary statistics and inform municipalities on ways to mitigate online losses.

 

If you sell HR services, speak to the importance of performance reviews and what led you to develop your solution.  You can even provide a sneak peek of your solution with a quick demo – but again, it must be delivered as a solution to the problem you are educating them on and not just a sales pitch for your services.

 

Here’s where I feel a bit hypocritical though. I know the value and the power of providing webinars (that’s why we encourage our members to do so), but I confess, that while I have co-sponsored some webinars, I have never actually set one up myself.  (because shamelessly – I don’t know how to do it!)

 

So, in order for me to help you I had to help myself by learning how to conduct a webinar.  Here are some tricks and tools I learned along the way.

 

Webinar Tools

Your webinar can be as basic as creating PowerPoint slides and delivering a webinar by using remote conferencing services that use cloud computing, such as Zoom or JoinMe.  

 

I use Zoom to share my screen and provide online demos of muniJOBS.  While I pay the annual fee for Zoom, you can use many of their features for free. However, their specific webinar service comes at an additional cost.

 

If you want folks to register for your webinar (and you will so you can gather leads), you will need a way to handle the registrations even if registration is free.  There are many registration tools available, but one I’m familiar with is Eventbrite.

 

To create and deliver webinars you may want to consider using specific webinar software.  Here’s an article by Joe Warnimont for codeinwp, that summarizes and compares the Best Webinar software of 2019.  

 

Once you’re ready to start creating your webinar content, these Six Tips for Success are a great guideline to follow.  Don’t forget to engage your audience with a poll, some direct questions or an icebreaker to make it interactive and fun.  There’s nothing worse than listening to a “talking head”, with no opportunity to provide input or ask questions!

 

Also, be sure you turn off any chat windows and on-screen notifications that could (and will) pop up while sharing your screen.

 

And finally, be prepared with extra batteries for your wireless mouse and a fully charged headset – because we’re all well aware of Murphy’s Law!

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The Art of Story-Telling – The New Marketing?  

Everything I’ve been reading lately tells me that people love a good story and that story-telling is a way to position yourself as an authority in your field.

Anyone who know me well, knows I’d much rather tell a story than create marketing material.  Full disclosure here – marketing is not my forte and marketing to me often feels forced and unnatural.  That’s just not who I am.  I want to help people, not “sell” to them!

However, I do recognize that marketing is critically important to the growth of any business.  After all, people need to understand what you’re selling and how it can help them, if you want your business to succeed. 

So, let’s give this a try.  I thought you might be interested in knowing why I created muniSERV and why I’m so passionate about helping both municipalities and my professional members alike.

In case you didn’t already know, earlier in my career, I was a municipal Chief Administrative Officer (CAO), in small and medium-sized municipalities in Ontario.

We wanted to continually improve service delivery and operate more efficiently but with shrinking funding and legislation constantly changing, we were increasingly under pressure to find new and innovative ways to collaborate and streamline operations.   

Frustration #1

It used to drive me crazy when I needed to get 3 or more quotes in compliance with my purchasing by-law, but I didn’t know where to find companies or professionals who provided the services I needed and often couldn’t find one!  (I’m dating myself here, but the introduction of Pay Equity legislation comes to mind as an example).

I’d call a neighbouring municipality to see “who they used”, but every municipality’s needs are different, so a one-size consultancy doesn’t necessarily fit all.  We couldn’t afford the large firms but were legislated to comply the same as larger municipalities who could afford them. There was nowhere to search for more servicing options (i.e. smaller, independent consultancies, early retirees, etc.).  The result of this frustration – the development of the Find Municipal Experts & Services database.

Frustration #2

The RFP process also frustrated me (still does actually). RFP documents were time-consuming to develop, costly to advertise and opportunities for exposure were limited, with no focus on my target (posting in newspapers comes to mind). This resulted in limited and often no responses. A big waste of time and money! The result of this frustration – municipalities can post their RFPs, Bids & Tenders for free on muniSERV and our partnership with bidsandtenders gets them broader, national exposure and tracking of plan-takers capabilities, resulting in more responses and ultimately, more competitive quotes.

Frustration #3

Fortunately, in the municipalities in which I was CAO, we didn’t have too many job openings.  In fact, I am pleased to note that some of the folks I placed in positions after restructuring almost 20 years ago, are actually still working in the same municipality!  But, when we did need to post a job, the price was high, there were limited places to post it and the ROI was low, often with no one responding to the job ad.  The result of this frustration?  Working with municipalities to develop muniJOBSCanada’s only online recruitment and career platform that brings municipalities and talented people together.

Frustration #4

I’m a big believer in coaching and mentoring people to become tomorrow’s leaders.  But, sending someone away to a course was out of the question by the time you considered; the cost of the course, the travel, the accommodations, meals, and time away from the office.  The result of this frustration?  muniLEARN – that provides digital training solutions for today’s environments.

There are numerous other resources, tools and strategic partnerships we’ve developed along the way and I don’t want to go through each one here. But by now you’ve guessed it – the common theme here is that every one of them was developed out of a frustration I felt in the CAO role – and I knew I was not alone! 

CAOs are busy people. They don’t have a lot of time to research things and in smaller municipalities they often don’t have the staff resources to do this for them either.

It seemed to me to be a no-brainer that municipalities should be able to go to one platform and quickly and easily find what they need – all in one convenient location.

But that’s not the end of the story!

All of this led me to thinking though, well, then how does a new or smaller consultancy or someone with a new municipal product or innovation for municipalities, reach municipal clients?

When I first entered the consulting world, I’d often hear complaints from professionals, that they couldn’t get past the gatekeepers in municipalities and that attending municipal conferences was cost-prohibitive for them as a new consultancy or business just starting out.

Then, when CASL (Canadian Anti-Spam Legislation) became law, this further eroded their ability to reach municipalities because it eliminated their ability to send emails to them. (and honestly, with my CAO hat back on here for a minute, if I didn’t know who was emailing me, it went straight to my trash folder) 

I realized there was a real disconnect here. 

Lightbulb moment!

The result of these two merging pain points; a) municipalities not being able to find consultants and services, and, b) consultants and professionals not having one location to market effectively to municipalities, is the premise of muniSERV.ca – “Connecting Canadian Municipalities and the Businesses That Serve Them.”

So, there you have it.  That’s my story.

I hope it helps you understand my passion for helping you, why I’m always working on your behalf to find new ways to do things – and why I will continue to always think outside the box! 

Please feel free to reach out to me at [email protected].  I’d love to hear Your Story!

Susan Shannon is the Founder & Principal of muniSERV.ca, muniJOBS.ca & muniLEARN.ca

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For Immediate Release – Announcing Exciting New Partnership

September 5th, 2019

           

 

muniSERV and ASI Technologies Announce Exciting New Partnership 

muniSERV.ca and ASI Technologies have joined forces to bring even more value to our respective customers and members to bring enhanced membership value to clients of both organizations!

Both companies offer well-known, powerful online platforms that focus on the municipal marketplace throughout Canada.  This unique alliance will provide additional reach to hundreds more municipalities through our numerous partnerships with municipal associations and organizations across Canada.

By working together muniSERV and ASI Technologies are able to provide incredible savings to our professional members to boost their exposure with both joint advertising opportunities and joint memberships, including The Road Authority™ (TRA), which is delivered in partnership with the Ontario Good Roads Association (OGRA).

See the Press Release – TRA and MuniSERV announce partnership to learn more details on joint advertising and membership opportunities.

Susan Shannon, Founder & Principal, muniSERV & muniJOBS – [email protected]

Steven Desrocher, President, ASI Technologies Inc. (The Road Authority) – [email protected]

 

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Top Business Apps: 15 Apps That Will Make You Insanely Productive

Testing out the top business apps to use as a freelancer can take a lot of time. The good news though, is that I’ve done the work for you!

After spending several years as a self-employed biz owner myself, and working with a team of 3-4 people, I’ve tested out lots of different tools and apps to help streamline our business process.

This has allowed me to be more productive, as well as earn more money in less time.

From managing financial goals, to working with clients, to balancing everything on the go, we all want to work smarter not harder.

Likewise, you have big business goals and to accomplish them you need some serious apps to be more productive. And you want tools that stop you from wasting a lot of time and money!

To that end, here are the top business apps that will make you insanely productive so you can run your biz like a boss. They can help you make your business a massive success this year!

Read the whole article here to find out these time-saving tips!

By: Carrie Smith Nicholson

https://www.carefulcents.com/

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What is the difference between LEADERSHIP and MANAGEMENT?

In short: leaders create risk, and managers reduce it.

LEADERSHIP ANTICIPATES THE BEST OUT OF PEOPLE, AND MANAGEMENT ANTICIPATES THE WORST. While leadership invites others to follow, management ensures the followers are following.

Leadership is the act of inviting others to a new and better future.  A leader inspires and creates change by casting a vision of a destination that is different, better, and achievable.

Management is the ensuring things happen by creating, communicating, and monitoring expectations.  It tracks individual people to see that they perform as expected, as opposed to inspiring a number of them. 

Leadership skills can be summarized as those skills relevant to interacting with large groups of people, and to inspiring and creating vision. Conversely, management skills are those which are relevant to interacting with individual people, and to specifying and monitoring performance.

Many of the skills required to lead people are also the ones used to manage people. However, the expression of these skills can be significantly different.  For instance, a leader needs to effectively communicate to be compelling and inspirational, and a manager needs to effectively communicate to be precise and personal.

Because of the skillset overlaps between management and leadership, it is quite possible that a single person assumes either of these roles.

 

Want to learn more about leadership?  Check out EVERYTHING YOU NEED TO KNOW ABOUT LEADERSHIP.

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Are You Doing it…To…For…or…With…Your Team?

Are you manipulating your team

Many studies have shown the impact that control of our situation has on our health, happiness, and effectiveness. In one experiment a white-footed deer mouse was placed in a brightly lit cage. The mouse could press a bar to alter the light. The mouse reduced the lighting to a dim level. The next morning experimenters set the lights to dim. The mouse immediately stepped up the lighting to bright. The mouse didn’t seem to care about its level of lighting. The critical issue was having control.

Another autonomy and control experiment was in a nursing home. One floor of residents were allowed to rearrange their room layout, schedule their time, and given a plant to keep and look after. Another floor or residents were told about all the good things being done for them. The staff arranged their room, scheduled their time, and gave them a plant that the nurse looked after. Eighteen months later, the residents on the floor with more control were more active and healthier than their controlled peers. Only 15 percent on the control floor died compared to 30 percent on the other floor.

Countless organizational studies show that autonomy, participation, “having some say,” and a modicum of control in the workplace are vital to employee engagement. Here are a few ways you can engage your work teams:

  • Develop a regular Listen-Feedback-Action process. This generally starts with a survey or third party interviews or focus groups. The outside company then prepares a summary report. This is reported back to everyone in the organization for feedback, clarification, priority-setting, and action planning. Broader organizational issues are identified, and actions set for implementing those changes. This is reported back to everyone and part of an ongoing process.
  • Coach team members to enrich their jobs and align their personal strengths, passions, and organizational or job needs.
  • Engage frontline service providers in a systematic process of identifying changing customer expectations against your team or organization’s performance. Get their help in analyzing trends and planning to meet those shifting needs.
  • Hold regular breakfasts (“muffins with management”), lunches, and celebration dinners with frontline teams. Take this time to ask for feedback, concerns, and suggestions. A simple question such as: “What’s the dumbest thing we do around here?” can produce powerful insights and engage people in resolving the issues raised.
  • Keep highly visible scoreboards, big thermometers (like a fundraising campaign), bulletin boards, web sites, blog/Twitter posts, newsletters, and the like to update everyone on your progress toward key goals or change and improvement targets. Make goals/targets and progress as visible as possible.
  • To get partnering behavior, treat everyone like partners. Share financial and other “confidential” information openly so everyone can see how his or her efforts contribute.
  • Ask frontline service providers what systems and processes would better help them serve your customers. Get their involvement in prioritizing the areas to be changed and improving them.
  • Send personal thank you notes (on real notepaper, not by e-mail); make detours to offer a verbal “thanks again,” and make lots of supportive phone calls.
  • Use focus groups (a cross-section of frontline staff) to test new management directions before making grand announcements to everyone. Even if you press on against the advice of the focus groups, you’ll have deeper insight on how to face the issues the new direction may raise.
  • Promote those people who are exemplary leaders. Use 360 feedback and other input from a variety of people to get a profile on their leadership effectiveness. Promotions send the clearest signals about the true culture of an organization. Are you promoting your cultural standard barriers?

Resistance to change often frustrates managers. But most of us enjoy change — especially for the better. What we resist is being changed. Effective leaders “do it with” their team or organization rather than doing it to or for them.

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The Mediocre Leader – Pt.3

The world is full of mediocre leaders, and I am one of them.

But I don’t want to be mediocre, and I don’t believe I’m condemned to a life sentence of mediocrity. Most of all, if I have any compassion on those I lead, on those subjected to my middling skills, I have to get better.

In Part 1 of this article, I talked about how odd it is that we practice our leadership skills on those we lead. Unlike other high-skill professions (surgeons, speakers, pilots, musicians, etc.) that are practiced off-line, our expectations of our leaders are apparently so low that we allow them to practice while performing.

Is an Effective Leader Simply a Well-Practiced Leader?

Before I get completely hung up on the idea that a significant quantity of deliberate practice is all that’s required to make me an awesome leader, I am forced to consider that there is much debate around Ericsson’s work. The debate doesn’t challenge the value of deliberate practice, or even the 10,000-hour marker. Rather, it suggests that inherent, non-trainable traits differentiate the best from the rest – such as height and bone structure in sports.

This debate makes sense to me, and completely I agree that effective leadership requires more than just deliberate practice. However, unlike height and bone structure, the traits that differentiate the best leaders from average leaders ARE trainable. In my experience, these differentiators are a leader’s principles – the leader’s beliefs about herself, about others, and about how things operate in world at large.

Much has been published regarding leadership principles by Ray Dalio, John Maxwell, Simon Sinek, Patrick Lencioni, Brené Brown and many others. Desiring to improve their “leadership game”, many leaders (including me) voraciously consume this literature. We learn from, and are second-hand mentored by, these strongly-principled leaders, and we slowly change our bone structure – our differentiating traits.

Principled and Practiced

But, to be effective, a leader must be both principled and practiced. And while I’m very much looking forward to my next shipment of principle-focused books from Amazon, I just can’t help but be disappointed with my lack of attention to deliberate practice.

To create opportunities for deliberate practice of leadership skills, LevellingUp was formed.  At Levelling Up, we help growing leaders quickly become exceptional leaders by connecting them with expert mentors & coaches.

Visit us at www.LevellingUp.ca

The experts you want.  The skills you need.

 

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Smiling is Contagious. Try it!

It has been a spring that many will say there was nothing to smile about. It was cold, rainy and dark. From all the rain we have beautiful green lawns and flowers starting to bloom. Again there are many people in parts of the world that are not smiling with all the rain causing flooding and destruction. I wanted to take this opportunity to write about smiling and how contagious it may be in our workplace and for our clients.

Some people are always smiling, cheerful, and they seem to brighten up a room. Their positive attitude and gusto are identified by those they come in contact with. Moreover, we have all encountered those have the opposite effect on people-the “doom and gloom effect.” we often refer to one’s attitude and yet what is that? It is your mental state or the position you take regarding life.

Zig Ziglar once said, “Your attitude, not your aptitude, will determine your altitude.”  If you take the word “OPPORTUNITYISNOWHERE,” some people see the “no where” while others see “now here.” So is the glass half empty or half full? Often the difference between success and failure is not linked to how we look, how we dress, or how much education we have; it is based on how we think!

Great leaders share the same thought; knowing that a positive attitude is contagious. As leaders, it is vital that we display a positive mindset daily. After all, if we expect our employees to express positive attitudes, we should model such behaviours for them to see.

Each day we have a choice of whether we elect to display a positive or negative attitude. Daily, we encounter negative attitudes at work and in our personal lives. If you remain positive amongst pessimism, you can be contagious.

Some times it is not that easy. I have found some tips I would like to share to help you be positive from “Attitudes are Contagious. Is Yours Worth Catching” by Patti Wanamaker.

  • Be enthusiastic – people love to be around enthusiastic people. Enthusiasm is contagious and draws others to you like a magnet.
  • Associate with positive people – if you want to stay positive, stay away from people that drag you down. Associate yourself around like-minded people.
  • Smile – smiling makes it all better. Smiling releases endorphins and serotonin, which are known as the feel-good hormones. It is a lot easier to adopt a positive attitude when you feel good!
  • Change your thoughts – positive thoughts lead to a positive attitude, while negative thoughts lead to an adverse reaction.
  • Stop complaining – limit your complaints. Whining and griping about anything and everything will not create a positive attitude. When you are complaining, you are spreading negativity.

·        If you want more success in your leadership role and to have a positive impact on your employees, then make sure your attitude is worth catching.

Many of you are thinking, what is there to smile about, and why maintain a positive attitude when there are doom and gloom around us? Research has shown that there are health benefits of smiling in the workplace. We are dealing with conflict, mental health issues and have difficult situations arising every day as we manage our workplace. Interestingly many years ago, it was declared that “the smile is the best medicine for the happiness of humanity.” Later scientific research explained the effects and physiological benefits of smiling for a healthier life. Smiling can be beneficial, in dealing with illness, pressures of everyday life, stress at work, and smiling can even substantially change the quality and forecasts of our lives.

Would life not be better if people smile regularly? I think smiling every day would keep you away from the doctor and feeling self-confident. Try these:

  • By smiling, we can reduce the level of stress hormones. Smiling helps us to increase the number of antibody-producing cells and improve the effectiveness of other cells.
  • Smiling is good for our general health. Smiling 100 times is equivalent to ten minutes of rowing or cycling in fifteen minutes.
  • Sometimes we just want to laugh or cry. That means you want to release all the pent feelings in your head, making you feel both physically and mentally better. So to reduce anxiety smile often, even when you are not happy. Smiling at others will, in turn, help them be happy.
  • Smiling can take you from being angry, stressed, feeling guilty, and negative to putting you in a more favourable frame of mind. Smiling will make you change yourself and improve the attitudes and thinking to other people to the better.
  • When people can view an event that may be frightening as funny, they may be able to feel more content and see the events occurred just merely as a “challenge” in life, rather than a threat.

There are times when smiling, and laughter can be contagious. If you smile more than you can make other people around you also smile more. So by smiling yourself, you can reduce the stress levels of people around you and change their moods. Maybe even improve the quality of social interaction, and reduce your stress level as well.

They say that optimists have a stronger immune system and can fight disease better than the pessimists. There is a link between a positive attitude and good health, which is measured in many different ways. In general, researchers have discovered that optimistic people are more healthy, and they have a stronger immune system.

According to the British Organization of Dental Health, a smile has the level of stimulation as eating 2000 chocolate bars.

A smile does not cost you a cent, and it is easy to spread. A recent study showed that preschool children laugh 400 times a day, but the time we reach adulthood, we just laugh an average of 17 times per day.

So take the challenge and smile more often and find things in your lives that you can laugh about.

Stay great and healthy.

 

Monika B. Jensen PhD is Principal of the Aviary Group and can be contacted by email at [email protected]

 

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The Mediocre Leader – Pt.2

The world is full of mediocre leaders, and I am one of them.

But I don’t want to be mediocre, and I don’t believe I’m condemned to a life sentence of mediocrity. Most of all, if I have any compassion on those I lead, on those subjected to my middling skills, I have to get better.

In Part 1 of this article, I talked about how odd it is that we practice our leadership skills on those we lead. Unlike other high-skill professions (surgeons, speakers, pilots, musicians, etc.) that are practiced off-line, our expectations of our leaders are apparently so low that we allow them to practice while performing.

Not all Practice is Good Practice

In his groundbreaking 1993 paper “The Role of Deliberate Practice in the Acquisition of Expert Performance”, cognitive psychologist Anders Ericsson explains “many characteristics once believed to reflect innate talent are actually the result of [deliberate] practice”.

According to Ericsson, deliberate practice includes:

“A constant sense of self-evaluation, of focusing on one’s weaknesses, rather than simply fooling around and playing to one’s strengths. Studies show that practice aimed at remedying weaknesses is a better predictor of expertise than raw number of hours; playing for fun and repeating what you already know is not necessarily the same as efficiently reaching a new level. Most of the practicing that most people do, most of the time… yields almost no effect.”

You may have heard about Daniel Letiv and Malcolm Gladwell’s 10,000-hour rule – that a key prerequisite to mastery in any skill domain is 10,000 hours of practice. I quote Letiv contemplating that the 10,000-hour rule “doesn’t address why some people get more out of their practice sessions than others do”. Not only does Ericsson answer this with “deliberate practice”, but his research also lands on the 10,000-hour figure as a pre-requisite for mastery.

If 10,000 hours (or 5 years of 8 hours of practice 5 days a week) scares the pants off you, it has been established that 10,000 hours is insufficient in the most highly competitive fields such as the Olympics. Performances that were record-setting twenty years ago are now achieved in training by many competitive athletes! Or, maybe looking at this from a more reassuring angle, in pursuits where the bar is set low (like leadership?), significantly fewer than 10,000 hours are required to become outstanding. After all, the U.S. had 1 Olympic athlete in Rio for every 583,213 Americans – as compared to 1 people manager for every 4.7 employees.

As a musician and an athlete, I willingly adopt the discipline of focusing on weaknesses, and that (as Ericsson puts it) getting better “requires effort and is not inherently enjoyable”. However, in the realm of leadership, I don’t think I’ve ever invested in any deliberate, effort-laden, not-inherently-enjoyable practice. Given that I spend WAY more time leading people than I do in athletic competition and/or music performance, I profess this lack of investment doesn’t make sense.

Sure, I’ve spent over fifteen years – or 30,000 hours – of my career in positions of formal leadership and am therefore “highly experienced”. However, I grudgingly admit most of these practice hours match Ericsson’s description of “playing for fun and repeating what you already know” and will therefore “yield almost no effect”.

 

But practice obviously isn’t the only thing that allows leaders to achieve mastery – and we will talk more about that in part three of this series.

At Levelling Up, we help growing leaders quickly become exceptional leaders by connecting them with expert mentors & coaches.

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The Power of Video: Marketing YOURSELF!

 

muniSERV knows how important it is to get your message out to municipalities and municipal employers, and this includes videos! We’re letting you upload a video to your muniSERV profile and your Candidates’ Profile on muniJOBS, which lets you showcase you, your personality and why you’re a great fit! Let’s look at some of the best ways to get you looking and sounding your best.

Use a tripod

tripod

 

Tripods are important and inexpensive! They’ll keep your camera steady and you perfectly in the frame. Shaky, poorly framed videos will always appear less professional than a nicely framed, steady profile! Tripods are cheap, little tools that manage to increase the value of your shot exponentially.

 

 

Write it out first

 

Don’t just turn on the camera and improvise! Write everything out first. Read it back, listen to yourself and listen for anything you want to change. Practice it a few times by yourself – make it sound looser, fluid and more conversational. You don’t want it to sound like you’re just reading a script. You want to sound comfortable and confident, as opposed to stiff and awkward.

 

Be in the right setting

 

desk

Videos are visual, remember! It’s not just you that’s being shown off, it’s everything around you, too. The surroundings are reflective of you, as this is a clear window who you are. Messy rooms, background noise or pets running around causing trouble in the frame can cost you big. This is a video that you have complete control over. You can always do another take if the cat comes in and knocks over a book on your desk.

 

Keep the editing simple

 

This is for professional use, not a high school art film. If your video is of just you talking to the camera, intro with a fade in from black and end with a fade to black. Steer clear of the star wipes and excessive overlay animations. If the video is shorter in length
(around two to four minutes), try to get it done in one take to avoid cutting and pasting different sections of each take, causing distracting jump cuts and removing the confidence of the viewer in your skills to present yourself in a collected manner.

Subtitles

 

In what seems like a surprising addition to the list, subtitles are becoming more and more important. According to Digiday, 85% of videos are viewed with the volume off. Beyond this, subtitles ensure that your messages are conveyed clearly to everyone, as the words are printed right there. Those who are hard of hearing have a visual, and those who might still struggle with English can be sure about the content.

Videos are incredible tools that we’re all able to use with the prevalence of cameras in our smartphones. The days of grainy, choppy webcam footage are long gone. Utilizing this tool to its fullest potential in both your professional profile on muniSERV and in your Candidate’s profile on muniJOBS can really showcase the product or service you’re trying to deliver to municipal decision-makers, and what an asset you are to a future municipal employer. It’s their chance to really get to know you before you even realize it. If you want to get your video featured in the muniSERV newsletter, email us at [email protected]

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