In an environment in which customer experience is increasingly becoming a differentiator, the thoughtful design of individual customer experiences, and of how multiple touchpoints work together as a whole, is too vital to be left to chance. Ultimately, Design Thinking jumpstarts an organizations’ creativity and transports them beyond the “go-to” options, unlocking new opportunities for creating shared value.

Design Thinking is an innovative, problem solving mindset for human-centered innovation and product / service development. It uses ethnography to intimately understand customers and agile development and iteration to translate findings, to insights to visualization.

During this 1-Day Design Thinking workshop, participants will learn about the Design Thinking framework. The CSPN Design Thinking framework is a codified structure to repeatedly and reliably lead teams from business strategy to customer insights and from customer insights to ideas. Through interactive activities and case studies, participants will learn practically how to contextualize methodologies, tools and processes to deliver insights that lead to customer value solutions.

As an action-oriented and practice session, this Design Thinking workshop guides participants through solution development regardless of the customer or business challenge at hand. Participants will learn how to put the framework into action!

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