You don’t get a second chance to make a first impression. And, in this day and age, it is very often your online presence that will make that first impression for you. If you’re currently in the market for a new job, it is very likely that potential employers are checking you out online before even considering you for an interview. The strength, or weaknesses, of your online presence, can make or break you. Don’t let them keep you from getting the job that you want!
Even though you are applying for a professional position, your personal social media will still be under scrutiny. Now might be a good time to review the persona that you are presenting, as well as your privacy settings. Even the tightest profiles can be subject to security glitches, so you need to assume that everyone can see EVERYTHING that you post, like, share or comment. We have all heard stories about people losing their job over an inappropriate tweet or an off-colour Facebook photo, not to mention scathing posts about a former employer. Don’t sabotage yourself before you even get started.
When tending to your professional online presence, consistency is key. Make sure your name is the same on all your profiles, including your Candidate profile on muniJOBS, by avoiding nicknames, etc. It will make it easier for employers to search you out. Make sure you are sending the same message on each of your profiles. If your muniSERV profile presents you as a well-qualified consultant, your LinkedIn profile should do the same. Ensure that all profiles are fully up-to-date with any new skills, training courses, or achievements. This might also be the time to call in some help from a pro. A dynamic biography with a summary of your strengths and experience can go a long way, especially when written from an outsider’s point of view. Consider it an extension of your CV or cover letter and outsource it to a professional for best results.
Some experts predict that online presence will make the resume obsolete in the next 5-10 years. In an already competitive market, this will only lead to an even larger talent pool being available with full information readily available. This is even more reason to make sure that your personal and professional profiles are in line with the image that you want to project. Increase your chances of being found by municipal decision-makers with a CAO or Consultant profile on muniSERV and/or with a Candidate’s profile on muniJOBS. Contact us for more information and get started today.