Tag Archives: job hunt

The Power of Video: Marketing YOURSELF!

 

muniSERV knows how important it is to get your message out to municipalities and municipal employers, and this includes videos! We’re letting you upload a video to your muniSERV profile and your Candidates’ Profile on muniJOBS, which lets you showcase you, your personality and why you’re a great fit! Let’s look at some of the best ways to get you looking and sounding your best.

Use a tripod

tripod

 

Tripods are important and inexpensive! They’ll keep your camera steady and you perfectly in the frame. Shaky, poorly framed videos will always appear less professional than a nicely framed, steady profile! Tripods are cheap, little tools that manage to increase the value of your shot exponentially.

 

 

Write it out first

 

Don’t just turn on the camera and improvise! Write everything out first. Read it back, listen to yourself and listen for anything you want to change. Practice it a few times by yourself – make it sound looser, fluid and more conversational. You don’t want it to sound like you’re just reading a script. You want to sound comfortable and confident, as opposed to stiff and awkward.

 

Be in the right setting

 

desk

Videos are visual, remember! It’s not just you that’s being shown off, it’s everything around you, too. The surroundings are reflective of you, as this is a clear window who you are. Messy rooms, background noise or pets running around causing trouble in the frame can cost you big. This is a video that you have complete control over. You can always do another take if the cat comes in and knocks over a book on your desk.

 

Keep the editing simple

 

This is for professional use, not a high school art film. If your video is of just you talking to the camera, intro with a fade in from black and end with a fade to black. Steer clear of the star wipes and excessive overlay animations. If the video is shorter in length
(around two to four minutes), try to get it done in one take to avoid cutting and pasting different sections of each take, causing distracting jump cuts and removing the confidence of the viewer in your skills to present yourself in a collected manner.

Subtitles

 

In what seems like a surprising addition to the list, subtitles are becoming more and more important. According to Digiday, 85% of videos are viewed with the volume off. Beyond this, subtitles ensure that your messages are conveyed clearly to everyone, as the words are printed right there. Those who are hard of hearing have a visual, and those who might still struggle with English can be sure about the content.

Videos are incredible tools that we’re all able to use with the prevalence of cameras in our smartphones. The days of grainy, choppy webcam footage are long gone. Utilizing this tool to its fullest potential in both your professional profile on muniSERV and in your Candidate’s profile on muniJOBS can really showcase the product or service you’re trying to deliver to municipal decision-makers, and what an asset you are to a future municipal employer. It’s their chance to really get to know you before you even realize it. If you want to get your video featured in the muniSERV newsletter, email us at [email protected]

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How Your Online Presence Could Be Hurting Your Job Search

You don’t get a second chance to make a first impression. And, in this day and age, it is very often your online presence that will make that first impression for you. If you’re currently in the market for a new job, it is very likely that potential employers are checking you out online before even considering you for an interview. The strength, or weaknesses, of your online presence, can make or break you. Don’t let them keep you from getting the job that you want!

job search

Even though you are applying for a professional position, your personal social media will still be under scrutiny. Now might be a good time to review the persona that you are presenting, as well as your privacy settings. Even the tightest profiles can be subject to security glitches, so you need to assume that everyone can see EVERYTHING that you post, like, share or comment. We have all heard stories about people losing their job over an inappropriate tweet or an off-colour Facebook photo, not to mention scathing posts about a former employer. Don’t sabotage yourself before you even get started.

 

When tending to your professional online presence, consistency is key. Make sure your name is the same on all your profiles, including your Candidate profile on muniJOBS, by avoiding nicknames, etc. It will make it easier for employers to search you out. Make sure you are sending the same message on each of your profiles. If your muniSERV profile presents you as a well-qualified consultant, your LinkedIn profile should do the same. Ensure that all profiles are fully up-to-date with any new skills, training courses, or achievements. This might also be the time to call in some help from a pro. A dynamic biography with a summary of your strengths and experience can go a long way, especially when written from an outsider’s point of view. Consider it an extension of your CV or cover letter and outsource it to a professional for best results.

 

Some experts predict that online presence will make the resume obsolete in the next 5-10 years. In an already competitive market, this will only lead to an even larger talent pool being available with full information readily available. This is even more reason to make sure that your personal and professional profiles are in line with the image that you want to project. Increase your chances of being found by municipal decision-makers with a CAO or Consultant profile on muniSERV and/or with a Candidate’s profile on muniJOBS. Contact us for more information and get started today.

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