Five Driving Needs (Part 4): An Expanded Understanding

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De-complexify the mysteries of organizational life.

This fourth article in the series further explores the what, why, and how of the Five Driving Needs framework.

Belonging. Security. Freedom. Significance. Meaning.

These needs are universal and personal.

Nature hard wires us with innate needs like belonging and security. They’re vital to the well-being of every person born regardless of their ethnicity, era or postal code. In this way, our needs are universal – hardwired.

But our nurture imprints each of us with a unique need mix. That is, we each prize certain needs far more than others. This happens in two ways:

a) Some needs are thwarted. Example? If our need for belonging went unmet in our home environment, it became disproportionately important to us as adults. Job #1 in any situation became, “How do I get accepted here? What do I have to do to be included in this tribe?”

b) Some needs are pre-eminently valued. Consider. If the need for security was given the highest priority by our parents or our culture, it can overrule the others for the rest of our life – driving us to avoid ambiguity and seek out predictability and clarity in every situation.

All humanity is hardwired for all five needs but some people need certain ones more than anything else, because their environment deprived them of it or prized it above all else. So, when you think of needs, think universal and individual, nature and nurture.

These needs are constant and dynamic.

Read the rest of the article by Brady Wilson