The International Women’s Day 2019 campaign theme is #BalanceforBetter, a call for action that asks employers around the world to take a new and closer look at how their employee culture celebrates success and nurtures leadership in the women in their employ.

What is #BalanceforBetter all about?

This year’s campaign is focused in on, as you probably guessed, gender “balance,” with the aim of having success become balanced across gender lines.

“Balance is not a women’s issue, it’s a business issue. The race is on for the gender-balanced boardroom, a gender-balanced government, gender-balanced media coverage, a gender-balance of employees, more gender-balance in wealth, gender-balanced sports coverage …

Gender balance is essential for economies and communities to thrive.”

— https://www.internationalwomensday.com/Theme

How balanced are we now?

The good news, is that we’re doing better and better. Here’s some encouraging pieces of information:

1. In the wake of an Ontario Municipal Election that saw an increase in women running (27% of candidates) AND elected to council seats, we have a measurable achievement toward balance that is worth celebrating!
2. The even better news is that Municipal government can bring women and their voices to the table in other powerful ways – both by applying a gender lens to community engagement and by looking within at how we engage and support our female employees.
3. The best news of all is that 84% of respondents said that their company supports women in leadership, and the same percentage say their company culture allows women to succeed.

Let’s talk about #3 for a second.

Women are reporting that their company supports and allows women to succeed, but the reality is still that significantly more men are sitting in powerful leadership positions than are women; Just 8.5% of the highest-paid positions in Canada’s top 100 listed companies are held by women. So what’s going on?

At the core, the problem is this: we’re expecting women to act like men in the workforce.

Organizations have a hard time recognizing leadership potential in women, women play full-out to “not fail” as opposed to “winning” and often express dissenting views in more diplomatic and therefore less impactful ways.

What a girl wants

As leaders in our communities, municipal offices have the opportunity (and responsibility) to set the standard for supporting women in leadership.

So what do women want? Luckily, we already know!

A 2017 KPMG study asked women to rate the most important aspects of supporting and preparing women to pursue leadership roles. Here’s what their top 5 results were:

• leadership training (57%)
• confidence-building (56%)
• decision-making (48%)
• networking (47%)
• critical-thinking (46%)

In KPMG’s 2019 study, women leaders were asked what they most needed from their employers:

• More training opportunities (41 percent)
• Encouraging mentorship (33 percent)
• More flexibility for employees to be able to take risks (28 percent)

Our key takeaway from these studies?

Leadership and confidence development are the missing elements that can hold women back from seeking and securing advancement.

So where do we start?

Many organizations have done away with generic gifts such as that set of four glasses, logo etched desk items or the standardized framed photo in favour of personalized “Thank You’s” based on the interests of the recipient. Employees, in turn, feel more respected and valued when they receive something that they actually want.

So how can we identify the best recognition ‘gift’ for those willing to take on additional responsibilities or a new role?

KPMG just told us.

In the spirit of #BalanceforBetter, here are 5 fabulous, empowering ways to celebrate your women leaders!

1.  Review what you do to promote your female staff members from within.

Organizations around the world are struggling with this key metric of success: leadership development. A good place to start is by looking inside your municipality for those people with the top factors in leadership potential—those traits or attributes that make them the best people for the job.

According to Egon Zehnder, the first factor is having the right motivation: a commitment to working as a team to move the municipality forward. The other 5 predictors are:

• Curiosity
• Insight
• Engagement
• Determination
• Inclusiveness

It can be easy to get distracted from focusing on leadership potential, and instead to promote people who have been there the longest, who work the hardest, or who are daring enough to ask for it. These things make a great employee, but not necessarily a great leader.

Personalize this gift:

Develop an individualized plan of personal and professional development for those you identify that are strong in 3 or more of those factors.

This can be as formal as a path or growth map developed in your HR system, that measures results orientation, strategic orientation, collaboration and influence, team leadership, developing organizational capabilities, change leadership, and market understanding. 

Or, it may be as informal as consciously bringing those candidates into discussion (“We are playing with this idea and would love your feedback.”), or sharing opportunities more proactively (“This training is available and I think it would be very rewarding for you.”).

2. Help your women achieve the mindset and communication and leadership skills that allow them to advance with confidence and resilience.

Consistently, we have seen that women need to evolve their own leadership style and develop skills that support their advancement. The reality is that this is true of men, too, we just do a better job of supporting and validating their natural leadership style.

Women often have a harder time advocating for themselves and asking for their voice to be heard. They’re more likely to want to hear what everyone else has to say, and to want to find and create solutions that feel like a positive and effective compromise.

To help them to nurture their strengths, and build new ones, municipalities can provide powerful leadership trainings. In doing so, we’re not only helping our leaders develop stronger leadership skills, we’re subtly telling women that we value and respect their unique leadership styles.

Personalize this gift: 

Offer training in a range of key leadership and communication skills – so that women can increase their ability to be heard, express and defend their opinions, and make an impact.

3. Bring confidence-building workshops into the workplace through lunch-and-learns

Workshops or lunch-and-learns allow your people to grow where they are, alongside their co-workers, so that integrating these new skills into the workplace is more natural and comfortable. This can also allow you to establish better opportunities for networking and discussion among employees, and create a general shift in workplace culture.

Personalize this gift:

Build in some connection time so that women can explore and develop their understanding, build relationships and practice selling their ideas in a small group, lower stakes environment.

4. Institute formal mentoring, coaching and support systems

By formalizing a system of mentorship, mentoring becomes not only accepted, but expected. This could include assigning a mentor to an up-and-coming woman leader, building mentoring into the work schedule and designating an office or meeting space for mentoring.

In this way, not only can experience and history be shared, but through mentorship, we are able to reduce the fear of failure, combat Imposter Syndrome, and add perspective to the risk-taking that is inherent to advancement. These are all big ticket issues for many women wishing they could take on a bigger, more impactful role.

Personalize the gift:

Do some match-making to select the right mentor and train both mentor and mentee to understand how this relationship works. You may even want to facilitate a mastermind in your workplace or in your community.

5. Schedule in recognition and celebration

All this isn’t to say that recognition and thank yous are passé or somehow no longer of value! It’s absolutely still a powerful way of supporting your employees. If you don’t already have a system for recognizing your employees’ success and victories, consider scheduling in celebrations of your women leader’s achievements through your intranet or internal newsletter and at meetings.

Personalize this gift:

Work to identify key qualities, actions and attitudes that led to that success to inform and inspire the leader herself, as well as others who look to her as a role model. The more specific and clear we make our praise, the more valuable and inspiring it is.

Don’t forget…

Just as we all benefit from gender balance, so can both genders benefit from these suggestions. Men and women alike flourish in the context of appropriate promotions backed by training, mentorship, and recognition.

As we strive for #BalanceforBetter, everyone benefits.

(And, of course, you can still have cake on International Women’s Day!)

~~~~~~~~~~~~~~~~~~~

Guest Author: Cher Cunningham

Cher is a Leadership Confidence Coach who helps individuals transition into leadership roles by banishing anxiety, building confidence and resilience, and through communications, media, and presentation skills training. She offers a range of Workshops, Virtual Lunch and Learns, Speaking Engagements and group or 1:1 Leadership Confidence Coaching.

Find out more about how Cher supports women leaders at http://chercunningham.com.

Studies show a growing sense of urgency for succession planning. One survey found 92% of respondents felt it was risky not to have a succession plan for key employees but only 25% of companies feel they’ve identified adequate successor candidates and less than half have a process for developing candidates. Other research shows 70% of executives think their organization lacks adequate bench strength while nearly 75% of senior managers will retire by 2020. An HR software study reported that over 90% of millennials say working at a company with a clear succession plan would “improve” their level of engagement. Another report found that promoting internal leaders has a success rate of 70-80% while the rate for external leadership hires drops to 50% — about the same as flipping a coin.

Many organizations recognize the critical need for succession planning. But the way they’re approaching this talent development challenge is with piecemeal programs. Too often internal support specialists such as HR, OD, or Talent Management professionals manage the program. They focus on tools like the 9 box grid, competency models, and organization charts. These tools are highly useful. But they’re severely limited when they’re bolted on the side of the senior leadership team’s crazy-busy agenda.

In high-performing organizations, tools and approaches like succession planning are owned and driven by the senior leadership team. They understand that implementation of their strategies and plans are highly dependent on culture development. Talent and leadership development are a vital strategic issue as vigorously managed as sales, marketing, operations, or finance.

Executives often check out (and start checking their email) when a deck of slides is read to them on succession planning tools, models, and processes. But if the senior leadership team is engaged in rich discussions on what their succession issues are and how to address them, they’ll quickly shift from passive approvers of their support staff’s plans to active leaders and drivers of the process. This becomes even more effective when senior leaders link succession planning to their strategy and culture.

Here are key steps for bringing a senior leadership team into alignment in moving succession planning from bolt-on programs to a built-in strategic process:

1. Establish foundational frameworks for leadership/culture development grounded in research.  Examples: Excellence/culture models, Performance Balance, or 5 Steps to High-Performance Culture.
2. Agree on a shared vision of your desired culture.
3. Set/refresh the three or four core values anchoring your desired culture.
4. Define the behaviors that model each core value and the negative behaviors that create eye-rolling “yeah, right” reactions to each core value. The clearest signal of an organizations lived (versus espoused) values is who gets promoted for what behaviors.
5. Use a safe and anonymous process to identify moose-on-the-table (or elephants in the room) and what must be dealt with to move toward your desired culture.
6. Agree on three or four Strategic Imperatives to address your “moose issues” and build an implementation plan for your desired culture. Set up teams for each Strategic Imperative with ownership/accountability, charter/mandate, and timelines.
7. Decide on core succession planning tools such as 9 box framework, a competency model for hiring, promoting, and development, high potential programs, software, talent pools, etc.

What’s critical to this approach is managing group dynamics, meeting flow, and discussion process. A skilled, external facilitator with a toolkit of group processes, exercises, and applications has a huge impact on the success of planning sessions like this.

In their Harvard Business Review article, “Developing Your Leadership Pipeline,” Jay Conger and Robert Fulmer report that high-performing organizations marry succession planning with leadership development. “At the foundation of a shift toward succession management is a belief that leadership talent directly affects organizational performance. This belief sets up a mandate for the organization: attracting and retaining talented leaders.”

With years of travel I’ve experienced the full range of frontline servers. Some are warm, friendly, and genuinely want to help. They seem to have bounced out of bed that morning thinking “how can I brighten our customers’ day?” Others are sour and surly. For them, customer service is an oxymoron and a huge pain in the paycheck.

A minority of servers are born to serve or born to snarl. It’s the large group in the middle that makes or breaks an organization’s service levels. They could go in either direction. Their customer service efforts reflect the service levels they’re getting from the organization.

IBM draws a direct link between employee engagement and customer service. Senior Vice President of Human Resources, Diane Gherson, said, “We’ve found that employee engagement explains two-thirds of our client experience scores. And if we’re able to increase client satisfaction by five points on an account, we see an extra 20% in revenue, on average.”

This link is consistent with research by Disney Institute and McKinsey & Company as reported in “Put Employees First to Delight Customers“, “American Express Boosts Customer Service with Transformed Leadership and Culture“, and a Wharton study showing to improve customer service, treat your employees better.

The Customer Service Chain is often a useful visual in building a culture of serving the servers to boost the customer experience and live up to the organization’s brand promise. Its core message is “if you’re not serving customers directly, you need to serve someone who is.”

7 Tips for Co-Creating a Higher Service Culture:

1. Draw a customer-partner chain for your organization. Start with a key customer segment and work your way back through external partners and each team or department to external suppliers. Help everyone see where they fit in the big picture.
2. Regularly bring the voice of the customer and actual customers into your organization. Take support staff who rarely deal with customers out to meet them.
3. Update customer and internal partner performance data frequently (daily or weekly) and make visible to everyone.
4. Work with servers to systematically identify root causes of service problems and involve them in a continuous improvement process.
5. Post service trend charts and customer experience/process maps for all servers to keep score and stay engaged in the improvement process.
6. Continuously ask servers to identify and prioritize what’s getting in the way of higher service levels and involve them in addressing the issues.
7. Make it easy and painless for internal partners to raise issues and concerns. Respond promptly and systematically to analyze the trends for improvements.

I often encounter caring servers who want to respond to my request or help me deal with a service problem. Many times, they’re as frustrated as I am with the situation and their inability to solve it. Too often I’ve heard some version of, “Please complete our survey or make a complaint about this. Nobody listens to me. Maybe they’ll do something about it if enough customers like you complain loud enough.”